Preserving Bali's Rich Cultural Heritage: from Cuisine to Beverage
- VIVA/Krisna Wicaksono
Seminyak, VIVA – Bali has long been a beacon of culture, blending tradition and innovation seamlessly. One of its iconic establishments, Warung Made, began as a modest eatery in the 1960s, serving simple Balinese dishes to locals.
Over the decades, it has evolved into a cultural hub, preserving traditional Balinese culinary arts while catering to an international audience.
Warung Made stands as a testament to how heritage can thrive in a modern world, inspiring initiatives across Bali to sustain its unique traditions.
Efforts to preserve Balinese culture extend far beyond the culinary world. From maintaining ancient temples to promoting traditional crafts like ikat weaving, the people of Bali have shown unwavering dedication to their heritage.
Community-driven festivals, such as the annual Ngaben ritual celebrations and Subak system preservation initiatives, continue to safeguard Bali's identity amidst globalization.
The integration of traditional practices into modern contexts has been crucial in ensuring that Bali's cultural treasures remain vibrant for generations to come.
Recently, even other brands have embraced this cultural ethos, incorporating Balinese identity into their offerings. One such example is Bintang, Indonesia's iconic beer brand, which launched its latest product—Bintang Arak & Jeruk Madu—exclusively in Bali.
The launch coincided with National Arak Day on January 29, 2025, reflecting company’s commitment to honoring local traditions.
Jessica Setiawan, Marketing Director of Multi Bintang Indonesia, remarked, “Bintang Arak & Jeruk Madu is a bold reunion of tradition and modernity, honoring arak's iconic status in Indonesian culture while offering a refreshing drinking experience.”
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