LSPR and Astra International Host Inaugural Sustainability & Public Relations Summit

Jakarta, July 24, 2024 — The LSPR Institute of Communication & Business, in collaboration with PT Astra International Tbk, hosted the 1st LSPR Sustainability & Public Relations Summit 2024.

The event, held at Catur Dharma Hall, Menara Astra, focused on the theme "The Role of Public Relations in Communicating Sustainable Practices." The summit aimed to highlight the crucial role of public relations (PR) in advocating for sustainable development across environmental, social, and economic dimensions.

The event provided a platform for industry leaders, business professionals, academics, and sustainability advocates to exchange knowledge and best practices.

Prita Kemal Gani, Founder & CEO of LSPR Institute, emphasized the institution's commitment to sustainability, stating, "LSPR is dedicated to integrating sustainable development goals into our organizational governance. This summit is a step towards fostering sustainable leadership in all aspects of life."

LSPR Sustainability & Public Relations Summit 2024

Photo :

• VIVA/Krisna Wicaksono

The summit also marked the launch of the LSPR Sustainability Manifesto 2030: Sustainable Education for a Sustainable World. This manifesto outlines LSPR's vision and mission to support the United Nations' Sustainable Development Goals (SDGs) through education, research, and community service.

Boy Kelana Soebroto, Head of Corporate Communications at Astra, highlighted the company's ongoing commitment to sustainability: "Through our collaboration on this summit, we aim to transition towards a more sustainable business model that contributes to Indonesia's economic resilience and social inclusivity."

Supported by numerous partners and sponsors, the event showcased discussions on environmental challenges, social initiatives, and governance practices.

The summit served as a vital forum for exploring how companies can integrate sustainability into their core operations and contribute to broader sustainable development goals.

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VIVA.co.id

2 Juli 2024