McLaren Announce New Regional Director for Asia Pasific
- McLaren Group
Jakarta – Luxury supercar manufacturer McLaren Automotive has officially announced its new Regional Director for the Asia Pacific region, Charlotte Dickson.
Dickson has been with McLaren since 2018 and has held senior positions in automotive sales, marketing, operations and strategy in Europe and the Middle East.
McLaren's Head of Automotive Sales and Marketing, George Biggs, said that he believes that under Charlotte Dickson's leadership, marketing in the Asia Pacific region will improve.
“I was delighted to announce Charlotte's appointment as Managing Director - Asia Pacific. We have exciting plans under Charlotte's leadership and we ensure our customers in the Asia Pacific region will continue to enjoy McLaren products to the fullest,” Biggs said in an official statement.
In her new position as Regional Director, Charlotte Dickson will hold full executive responsibility for the Asia Pacific region, which includes Australia, Cambodia, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Charlotte Dickson - Direktur Regional Asia Pasifik McLaren
- McLaren Group
She will advance the development of the McLaren brand in the Asia Pacific region, enhancing its recognition as a creator of luxury and high-performance supercars. Charlote Dickson also expressed his pride at his selection as Regional Director in the Asia Pacific region.
“I'm thrilled to be given the opportunity to lead Asia Pacific, at such a pivotal time for the brand with the introduction of the McLaren Artura Spider and future McLaren models that will continue to define McLaren cars,” Dickson stated.
She added, “I'm proud to be supported by a strong team and retailers across the region and I look forward to growing the McLaren brand and presence for the second decade and beyond in Asia Pacific.”
As information, Charlotte Dickson was also nominated as one of Autocar Great Women Rising Stars 2019 and Autocar Top 100 Great Women 2024 and she is the first female Regional Director for McLaren Automotive.
