Minister Puspayoga Encourages Women's Economic Empowerment

Bali – The Indonesian Women's Empowerment and Child Protection Minister Bintang Puspayoga is encouraging women's economic empowerment, that as one of the essential factors for advancing Indonesia in the future. 

"They, women entrepreneurs, have also shown that with passion, perseverance, hard work, and adaptability, accompanied by strong purposes, one can create not only prosperity but also a positive and sustainable social and economic impact," the Minister said in a statement on Tuesday.

Women's entrepreneurship is an entry point and evidence of the determination of women who dare to take risks, seize opportunities, and develop successful businesses, she added. 

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Menteri Pemberdayaan Perempuan dan Perlindungan Anak (PPPA), Bintang Puspayoga.

Photo :

• tvOne/Teguh Joko Sutrisno

Based on data from the Ministry of Cooperatives and Small and Medium Enterprises (SMEs), there are 65 million micro, small, and medium enterprises (MSMEs) in Indonesia.

As many as 64 million of those 65 million MSMEs are micro-enterprises. Further, 60 percent of those micro-enterprises are managed by women.

The minister said that the Bali Great Sale 2023, which is being held from December 15, 2023, to January 14, 2024, is an example of successful collaboration between the business sector and the government, as reported from Antara site. 

The event is in line with government programs that accord serious attention to MSME players, including the Priority Program for Women's Empowerment in the Field of Entrepreneurship with a Gender Perspective, she added.

"Moreover, involving 11 malls that are members of the Indonesian Shopping Center Association (APPBI) and the Regional Representative Council (DPD) of Bali is a very strategic step, which will have a significant positive impact on Bali residents," Minister Puspayoga explained. 

The Minister also expressed appreciation for the event's initiative to raise the value of MSMEs by providing a bazaar area and discounts from large-scale tenants at each mall.

"MSMEs have a key role in our economic structure, and involving them in events like this is a concrete effort to improve their competitiveness and support inclusive economic growth," Minister Puspayoga concluded. 

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The event is in line with government programs that accord serious attention to MSME players, including the Priority Program for Women's Empowerment in the Field of Entrepreneurship with a Gender Perspective, she added.