Here's One Strategy that Business Players Can Do during Digital Era
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Jakarta – The digital era development also affects the business world, where there is increasingly fierce competition in promoting the products or services offered. One marketing strategy that can be done is digital marketing.
This is because of the increasingly massive internet penetration and changes in consumer behavior that tend to spend their time in the digital world.
However, managing effective digital marketing is not easy. It takes specialized knowledge and skills to do so.
This is what drives many busines players to decide to work with a Digital Marketing Agency. This is a company that focuses on marketing in the digital era.
Digital marketing
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The agency has a team of various professionals with different specializations in digital marketing. Some of the specializations that are usually owned by the team in a digital marketing agency include SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), content marketing, email marketing, and others.
For example, Dentsu Creative Indonesia, as the creative network of Dentsu Indonesia, plays an important role in helping businesses to maximize their potential in the digital era.
Recently, Dentsu won several creative awards at Citra Pariwara in the Media Agency of the Year category followed by other wins.
Earlier it won the Grand Prix, Creative Agency of the year, Media Agency of the Year, and Digital Agency of the year 2022, this is the agency's unbeaten history for 36 years of Citra Pariwara.
In more detail, the 2023 Citra Pariwara moment crowned Dentsu Creative Indonesia as Media Agency of the Year for the fourth consecutive year, achieved second place as Creative and Digital Agency of the Year, and added more than 20 wins from the Brand Experience, Digital Integrated Campaign, and Integrated Media categories.
"The year 2023 is an unforgettable moment for Dentsu Indonesia, especially Dentsu Creative. The results of our work are proven by real dedication to partners, especially clients and social in providing the best efforts to always innovate for a future that shapes culture and has social impact," said Wisnu Satya Putra, CEO, Creative Dentsu Indonesia in a statement.
This proud result also adds to several other achievements such as Indonesia's only gold trophy at Effie Awards APAC and a medal at Spikes Asia.
Adding to the track record by becoming a finalist at the One Show and Cannes Lions 2023 which is also the only one from Indonesia, Putra continued.
On the same occasion, Chief Creative Officer of Dentsu Creative Indonesia, Andreas remarked that this collaboration is a proud result as evidenced by external recognition in various well-known events.
"Such as, Citra Pariwara, Effie Awards APAC, Cannes Lions, Spikes Asia and various other awards. Of course, this achievement is also the fruit of the mutually beneficial cooperation of the entire integrated team at dentsu Indonesia." He added.
In addition, dentsu Indonesia also won a number of other awards such as YouTube Works, MAD Stars and WARC Awards.
And, the 'Green Initative of the Year' award from Marketeers Sustainable Marketing Excellence, winning 11 trophies at MMA Smarties Indonesia and 10 trophies at Marketing Excellence Awards Indonesia and maintaining the number one position in RECMA Quali-Rank for four consecutive years.
As information, Dentsu Indonesia is always committed to helping our partners, both clients and the wider community in making a positive impact on their environment.
