Indonesian Female Buyers Account for 40 Percent of XForce Sales
- Arianti Widya
Cikarang – Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) officially distributes the latest XForce car to Indonesian consumers.
MMKSI President Director Atsushi Kurita conveyed that the Mitsubishi XForce is the latest model that consumers have been waiting for.
"We have promised that this car will reach consumers starting in November," Kurita said in an official statement on Thursday.
VIVA Otomotif: Mitsubishi Xforce di GIIAS Surabaya 2023
- VIVA/Yunisa Herawati
Since its launch at the Gaikindo Indonesia International Auto Show (GIIAS) last August, the Mitsubishi XForce has been ordered by more than 4,000 people.
Kurita said as many as 40 percent of the bookings were made by women.
"40 percent of XForce bookings come from women. Compared to other vehicle models, the highest bookings are from women," Kurita informed.
Furthermore, Kurita stated that the target consumer of the Mitsubishi XForce is the younger generation and especially female drivers.
VIVA Otomotif: Mitsubishi Xforce
- Dok: MMKSI
"This car is targeted at the younger generation, female drivers. Currently, our dealers are also trying to approach new customer segments for Compact SUV XForce users," he remarked.
The Mitsubishi XForce has a luxurious interior design with a 5-seater capacity that is dominated by dark colors for the seat material. There is quite an interesting contrast between the dashboard and door trim due to the use of gray and brown materials.
For the entertainment center, the Mitsubishi Xforce has a 12.3-inch touchscreen head unit that can be connected to a smartphone via Android Auto, or Apple CarPlay. This size is the largest among competitors in its class.
This is why women choose the XForce as their vehicle.
The Mitsubishi XForce is officially marketed in Indonesia by MMKSI in two variants and six color options, with On The Road DKI Jakarta prices as follows:
Mitsubishi XForce Ultimate CVT is priced at IDR 412,900,000 with Graphite Grey Metallic, Energetic Yellow, Quartz White Pearl, Jet Black Mica, Blade Silver, and Red Metallic color options.
The Mitsubishi XForce Exceed CVT is priced at IDR 379,900,000 with color options of Graphite Grey Metallic, Energetic Yellow, Quartz White Pearl, Jet Black Mica, Blade Silver, and Red Metallic.
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