Indonesia Diecast Expo Ready to Greet Toy Lovers by End of October
- Arianti Widya
Jakarta – A special exhibition of diecast or miniature vehicles, the Indonesia Diecast Expo (IDE), is ready to greet toy lovers at the Indonesia Convention Expo (ICE) BSD, Tangerang by the End of October.
The organizers claim that the diecast industry cannot be underestimated. Based on data from the Association of Toy Importers & Distributors (AIMI), the potential of the diecast industry is still very good because there are a lot of consumers.
The Chief Organizer of Indonesia Diecast Expo 2023, Arya Lembana said that not only children love miniature cars or toys but also adults.
"45 percent of miniature car fans are 30 years old and above. For gender, 70 percent are male. This indicates that the diecast industry is not a joke because its lovers are not just children," Lembana said at the IDE X Press Conference, in Central Jakarta, on Thursday.
Lembana revealed that his party is targeting 13,000 visitors this year, "In this exhibition, we will also prepare a space for the community. And, we are targeting 13,000 visitors,"
This is the tenth time the Diecast exhibition has taken place in Indonesia. Not only imported products, this exhibition also features local products.
Visitors who want to come to Indonesia Diecast Expo 2023, can order ticket reservations through Tokopedia E-Commerce.
In addition, the first 2,500 visitors to Indonesia Diecast Expo 2023 each day can get a Hot Wheels diecast that will be given away for free.