Meaning of Green Tick on WhatsApp Business Account: How to Get It
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Jakarta – WhatsApp recently released a special badge for verified WhatsApp Business users. WhatsApp Business is gaining traction as a pioneer in the world of digital marketing.
It is the best online platform for business to transform their operations effectively. From marketing to sales, it allows companies to conduct and simplify their lead generation and revenue.
If you are also a business owner looking to expand operations on a digital scale, you mush have heard about WhatsApp API for Business.
The platform acts as the perfect middleman, allowing businesses to better engage with audiences. With over two billion global users, the platform is ideal to help drive sales and provide better customer support.
Verified WhatsApp Business has a green tick. The green tick on WhatsApp represents the verification badge and indicates that the number belongs to an Official Business Account (OBA). To get the badge, businesses must undergo a detailed verification process and fulfill specific WhatsApp criteria.
WhatsApp.
- Misrohatun Hasanah
This is one of the things that business owners should strive for if they plan to use WhatsApp to operate. Users have to submit business details and go through a detailed verification process.
After that, the team will check whether the business profile meets the terms and conditions set by WhatsApp.
In the digital world, Whatsapp's green verification badge translates as trust, which implies that customers can rest assured that the business account is 100 percent real and not spam.
The green checkmark acts as a seal of legitimacy, proving the authenticity of a business. It is a gift as this badge is only given to established and popular companies with high credibility.
The verification stamp is essential as it helps listed companies quickly reach out to their customers. It displays a long-standing reputation and instills a sense of security among users. Such a situation enables easy customer engagement and results in conversions.
To get it, businesses need to fulfill the criteria set by WhatsApp to be eligible for the account verification process. Here's the explanation.
- Users must create a separate WhatsApp API for business
- The user must verify the business account in Meta Business Manager
- Users must enable two-factor authentication
- Business appearance/profile name must be approved
Also, as a general rule, take note of the following suggestions. While not mandatory, fulfilling the below would be good to increase the chances of getting the green checkmark.
- You should create an official website and email address. Separate your personal WhatsApp profile from your business WhatsApp profile. This will show professionalism.
- You should run paid ads on WhatsApp. That way, businesses can rank higher in Meta digital inventory through click-to-WhatsApp ad campaigns. This shows that you are an advanced user.
- You should build brand awareness and establish a reputation through a strong PR campaign. You can also create an easy-to-use customer support system to maximize engagement.
