The Benefits of Digital Marketing in MSME Business Escalation
- SiCepat
Indramayu – SiCepat Express once again demonstrated its commitment to supporting and empowering Micro, Small, and Medium Enterprises (MSMEs) in Indonesia.
Last Thursday, the logistics company organized the Sanubari MSME Workshop (Ready to Rise for the Nation), aimed at helping MSMEs strengthen their presence in the digital world through effective marketing and branding strategies.
The event took place at the KNPI Building in Indramayu Regency, West Java, and was attended by more than 50 participants from four different MSME communities: Indramayu Berdaya, GenPro Cab.Indramayu, Indramayu Creaticity Network, and the Indonesia Islamic Business Forum (IIBF).
SiCepat Express collaborated with Olahkarsa to conduct this activity, which featured three expert speakers in the field of digital marketing.
Abdan Muhammad, an entrepreneur, provided insights into using social media as an effective promotional tool. Next, Ervan Situmorang, Social Media Manager at SiCepat Express, shared the latest strategies for leveraging social media platforms to expand reach and enhance interactions with potential customers.
Meanwhile, Bachtiar Rifai, Senior Creative Design at SiCepat Express, discussed the importance of attractive and consistent branding in building a strong business image.
This workshop is part of the Sanubari MSME program, reflecting SiCepat Express' commitment to building better relationships with MSME players.
"Through this activity, we hope to be closer to embrace MSME players through knowledge and experience sharing sessions," said Wiwin Dewi Herawati, Chief Marketing and Corporate Communication Officer of SiCepat Express.
In addition to providing valuable workshops, SiCepat Express also took advantage of this opportunity to provide assistance through its Corporate Social Responsibility (CSR) program.
As part of this initiative, SiCepat donated twelve sets of facilities and product photo equipment to four MSME communities in Indramayu.
This aid is expected to help MSME players apply the knowledge gained in the workshop and create more engaging promotional content, thereby enhancing their business competitiveness at both local and national levels.
