Netflix Password Sharing Crackdown Set to Begin

Netflix.
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  • Market Watch

VIVA – Netflix will begin to kick others out of its users' accounts unless they pay someone else's fee to share the account. Netflix revealed the details of how its crackdown on password sharing will affect viewers in the United States and how much it will cost to keep more people on an account.

If you have a Netflix Standard plan that costs US$15.49 per month or IDR 230 thousand then you have the option to add one additional member who can use the service outside of the user's home for an additional US$7.99 (IDR 119 thousand) per month.

Anyone who pays for the Netflix Premium plan with 4K streaming has the option to add up to two additional members, but each will still cost an additional US$7.99 (IDR 119 thousand). 

The United States is not the only country where the new rules are rolling out, another Netflix arena is the United Kingdom which will charge subscribers £4.99 (IDR 92 Thousand) per month for an additional member slot.

Netflix subscribers to its two cheapest plans, Basic or Standard with ads, which cost $9.99 or IDR 149 thousand and $6.99 or IDR 104 thousand per month respectively, do not have the option to add additional members to their account.

Netflix subscribers in the US who share the service 'outside their home' will get an email about the company's password-sharing policy starting Tuesday, according to the blog post.

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  • U-Report

Netflix's paid password-sharing experiment has been going on for some time and expanded its tests to Canada, New Zealand, Portugal, and Spain back in February.

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The password-sharing crackdown was supposed to take place in the US earlier this year, but the company pushed the rollout back to April. 

The support page describes an 'additional member' as someone who will have their password and profile, paid for by the person who 'invited' them to join.

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Additional member accounts also have their restrictions. They must be activated in the same country, can only view or download content on one device at a time, and cannot create additional profiles or log in as a child profile.

A user's Netflix household, according to the company, is organized based on where we watch Netflix on TV and what IP address the device is using.

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Netflix.

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The location can be reset using the app on the TV or a device connected to the TV by choosing to confirm or update the household and responding to a verification link sent to the account's listed email address or phone number.

"We use information like IP address, device ID, and account activity to determine if the devices signed into your account are part of your Netflix household. We do not collect GPS data to try to determine the exact physical location of your device," the company said.

If a Netflix Household has not already been assigned, it will automatically assign it to the user based on the IP address, device ID, and account activity. Users can always update the Netflix Household from the TV by connecting to the internet and following the steps.

Netflix used to strongly support password sharing where in March 2017, the streaming giant famously tweeted 'Love is password sharing'. But as early as 2022, they started testing ways to end the practice and make people pay for accounts for users who use the platform outside the account owner's home.

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