Tourism Campaign from Government May Boost Economy in Lombok
- ANTARA FOTO/Ahmad Subaidi
VIVA – The Ministry of Tourism and Creative Economy is optimistic that the Sadar Wisata 5.0 Campaign program can encourage residents to play an active role in developing the tourism villages potential.
Director of Tourism Human Resources Development at the Ministry of Tourism and Creative Economy, Florida Pardosi stated that the optimism of local residents is significant.
This is because the development of tourism villages really requires the collaboration of all elements of the pentahelix including local residents in the ecosystem.
"Through the Sadar Wisata 5.0 Campaign program, we are optimistic that residents will be able to develop the potential of tourism villages," Pardosi said during the Biannual Tourism Forum (BTF) in Lombok on Thursday.
Wisatawan asing mengunjungi kawasan wisata pantai Senggigi, Lombok Barat, NTB
- ANTARA FOTO/Ahmad Subaidi
As information, BTF is held as a forum that brings together tourism village activists with stakeholders.
At the event, which took place on March 14-15, 2023, 11 tourist villages in Lombok that were targeted by the Sadar Wisata 5.0 Campaign Program in 2022 presented the tourism development programs that they would implement.
The villages, which come from North Lombok, Central Lombok, East Lombok and West Lombok, have gone through the socialization, training and proposal-making stages. Now, they are preparing to enter the next stage, which is mentoring.
Representative of West Sekotong Village, West Lombok, Yani Aji Sujana explained that the villagers and tourism players are determined to work together.
"To attract tourists to come, there is sport diving and snorkeling on three gili (islands). In addition, we will develop MSMEs with souvenirs made from shell waste. Most uniquely, there is a tourist attraction that is packaged with a story telling approach that can be sold as a closing tour package for the three gilis," said Sujana.
Meanwhile, from East Lombok, Jerowaru Village representative Lukman Nurhakim explained the tourism potential of Bale Mangrove, from planting and processing mangroves into coffee.
"We also hold the Bale Mangrove Festival every year which is packed with educational values, because our focus is not on profit but how to protect the mangrove forest," said Nurhakim.
On a separate occasion, Deputy for Resources and Institutions of the Ministry of Tourism and Creative Economy Martini M Paham invited the selected villages to make good use of the opportunity so that the program would be right on target and right on benefits to revive tourism which had slumped due to the COVID-19 pandemic.
"We must rise together, faster, stronger by prioritizing adaptation, innovation and collaboration," Paham remarked.
Intip Aksi Hijau yang Dilakukan Marcella Zalianty Jolene Marie Rotinsulu, dan Jola Sharon
Kegiatan ini diharapkan menjadi inspirasi bagi masyarakat luas untuk lebih peduli terhadap lingkungan, khususnya dalam melestarikan ekosistem mangrove.
