Astra Property Focuses on Three Things as a Strategy
- Arianti Widya's
VIVA – Astra Property started its business journey as the Property Division of PT Astra International Tbk in 2013. Astra Property is the seventh list of businesses owned by Astra. Until now, Astra Property has presented commercial development and residential development. Astra Property focuses on 3 things as a strategy such as customer satisfaction, commitment, and quality.
According to Irma G. Tjandra as Chief Marketing Officer, if Astra prioritizes On Top of Everything, three things are customer satisfaction, commitment, and quality.
"People can see from the building made by Astra Property, it reflects the three important things, such as design, facilities. People who want to buy property in Astra do not need to renovate as they usually do. Storage needs, maid's room, children's playroom, everything is there." said Irma in interview at the Media Gathering event at Menara Astra on June 23, 2022.
So far, Astra Property makes commercial developments such as Astra Tower which is an office building such as ASTRA Group and various retail tenants. Then, Samadista is an office complex that mixes with the residential.
Not only that, Astra Property also makes residential developments such as Anandamaya residences in the form of luxury apartments with minimalist designs that can provide peace for its residents.
Then there is also Arumaya Residence which has a swimming pool on the top floor so that residents can enjoy views of the capital city with a combination of Mount Salak. This place is similar to Singapore's Marina Bay Sands.
After that, there is the Asya housing complex, Asya has 6 clusters with different styles and needs of buyers.
In accordance with what was conveyed by Irma G. Tjandra on June 23, each cluster has a different concept, different architect, different design. ASTRA Property also looks at what is trending and in demand by the public this year.
We (Astra Property) think about the concept of housing very carefully, we can see from the current trend. For example, at this time the house is a pandemic, so people want a place where the living room is separated from the family room, it is also possible for people who just got out of the car to wash their hands immediately, then enter the house. Well, we think of it that way.” said Irma.
Astra Property also provides house construction if residents want their house to be updated because of the increase in family members, this is called premium housing because this is an upgrade from the first house.
The price of one house from this housing complex is around 3 billion to 4 billion. Many have occupied this property from Astra. It is known that about 70% of Astra's residential buildings are for newlyweds and new users to inhabit.
"It's nice if we (Astra Property) sell it to a new user, the housing will come to life immediately," said Irma.
One of a Property of ASTRA Property
- Arianti Widya
Not only housing, or offices, Astra Property also creates a rest area in the direction of the KM 456 Semarang-Solo toll road called Resta Pendopo. This Rest Area provides many branded shops, a place to rest for car drivers, as well as famous cafes.
