Indonesian Economy Embraces Kebaya as Symbol of Local Industry

Jakarta, 23 July 2024 – Indonesia’s Coordinating Minister for Economic Affairs, Airlangga Hartarto, recently emphasized the significance of the kebaya as a symbol of grassroots economics during the opening of the Kowani Expo in Jakarta.

"We view the kebaya not just as a cultural asset, but also as a symbol of the domestic garment and textile industry, given that kebaya production is 100% locally sourced," Hartanto stated.

He elaborated that kebaya and its accessories are made manually using traditional tools rather than machinery. This traditional craftsmanship not only preserves cultural heritage but also bolsters the economy, particularly benefiting women.

"The kebaya is not just clothing but a symbol of grassroots economics," he added.

Hartarto praised Indonesian women for enhancing the national economy through kebaya and its accessories. The government is committed to helping expand kebaya's reach into international markets by providing support such as unsecured loans up to Rp100 million (approximately USD 6.5 million).

"The government has allocated Rp270 trillion to assist SMEs in advancing," Hartanto noted.

Additionally, he encouraged Indonesian women to upgrade their skills through the government’s pre-employment cards, ensuring their skills remain relevant in today’s job market.

Giwo Rubianto Wiyogo, Chairperson of the Indonesian Women’s Congress (Kowani), announced that the Kowani Expo is part of the inaugural celebration of National Kebaya Day, to be held on July 24 at Istora Senayan, Jakarta. This year's event, following Presidential Decree No. 19 of 2023, is themed "Preserve Culture with Pride in Kebaya."

Wiyogo emphasized that National Kebaya Day aims to reintroduce kebaya as a symbol of Indonesian women's historical struggles and national identity, promote cultural pride, and foster economic growth.

"Through kebaya, Indonesian women can advance and achieve greater success," she said. The event will showcase eight legendary kebayas from Ibu Tien Soeharto’s collection and feature a wide array of women from various professions.