Anindya Bakrie Shares Tips for MSMEs to Survive and Upgrade

VIVA – Chairman of the Advisory Board of the Indonesian Chamber of Commerce and Industry (Kadin), Anindya Novyan Bakrie, shared tips for MSME actors to survive and upgrade. This was conveyed at the Jambore Kewirausahaan Sosial event at the Sleman Regional Government Complex, on November 26, 2022.

In the event, Anindya Bakrie was the main speaker of the General Stadium-themed 'Upgrading Small Scale Enterprise'. Meanwhile, the moderator of the discussion was the eldest daughter of Sultan HB X, GKR Mangkubumi.

Anindya Bakrie said that MSME players in Indonesia have a high sense of pride. It is because MSMEs have a major contribution to the country's economy.

"MSMEs must be proud because MSMEs are considered micro, medium, and small businesses, but contribute 61 percent of national GDP and 14 percent of exports," Anindya Bakrie remarked.

According to Anindya Bakrie, MSMEs can absorb 97 percent of the total labor and provide 99 percent of the total job field.

"MSMEs are also able to absorb up to 97 percent of the total workforce and provide up to 99 percent of total job field. As well as contributing 58 percent of total investment," Anindya Bakrie stated.

Not only that, but Anindya Bakrie also provided tips for MSMEs to survive and advance. He asked MSME players to be confident. This self-confidence is the first step in building a big company.

"As far as I know, there is no company that did not start from MSMEs. It can't suddenly be big. So, this pride and confidence must exist because the entrepreneurial mentality starts from confidence," Anindya Bakrie explained.

To upgrade, Anindya Bakrie analyzed that there are several challenges that MSMEs usually face. The first is business strategy related to branding and marketing. The second challenge is competent human resources (HR). The third challenge, Anindya Bakrie said was access to digital technology and regulations. While the last challenge is the problem of capital.

Anindya Bakrie also shared tips, so MSME players could upgrade and it can be practiced by all MSMEs.

"Must be accelerated from upskilling, financing, and regulation. Then, business acceleration to be sustainable from the people. Who works in that place benefits and also feels the benefits, but also the environment is maintained," Anindya Bakrie stated.

Anindya Bakrie also quoted the father of social entrepreneurship, Bill Drayton, in his speech. Bill Drayton considers that social entrepreneurship is not satisfying to only provide or teach how to catch fish, but to think bigger about how to revolutionize the fishing industry.